Logo Concept Process

I developed a few style guides for the client to better communicate their vision for the logo, while also giving them well designed inspiration to draw from.
Illustrator Logo Process

Here you can see a little bit into the process of developing this logo. The bison was designed from my own sketches as well as photography. I played with many different styles once the base shape was made. A few different bison were created. I ended up going with a head on view and a more bold, graphic approach.
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